After the three-year hiatus, MTV Base has announced that the awards show and music celebration, MTV Africa Music Awards (MAMA) will hold this year.
The announcement was made in Durban, South Africa by Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, Alex Okosi.
MTV Africa Music Awards 2014, which is sponsored by South Africa’s leading Tourist destination, KwaZulu-Natal Province and supported by Absolut, will hold at the Durban International Convention Centre (ICC) in Durban, South Africa on Saturday, 7 June 2014.
Celebrating musicians and achievers who have made the most impact on African youth culture throughout the year, MAMA 2014 will feature performances from Nigerian artistes along with other African and international artistes.
The awards will also include signature collaborations between artistes of different genres and cultures, which will be the high point of every show.
Artistes will be recognised in 13 different award categories including Best Male, Best Female and Best New Act.
This year, three new “lifestyle” awards will be added to the music categories, including the “MAMA Leadership Award” and “Personality of the Year”.
A special award, “Transform Today by Absolut” will celebrate the power of young individuals to transform the image of Africa through their creativity and vision.
The awards will be preceded by three “Road to MAMA” events in Durban, South Africa, Lagos, Nigeria and Nairobi, Kenya, building up to the main show, featuring MAMA nominees alongside the most current local artistes and DJs. The events will take place during April and May 2014.
The 2014 MTV Africa Music Awards will premiere on MTV Base (DStv Channel 322), MTV (DStv Channel 130) and other partner channels around the continent in June 2014.
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